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WTS appointed global partner for PlayBox Technology

6 October 2016

Playbox Technology logo

WTS has been announced as a global partner for PlayBox Technology, as the international broadcast communications and IT company expands its global partner network within the EMEA region.

WTS’ appointment was “in line with our strategy of working with the world’s most experienced and reputable system integrators,” said PlayBox Technology President Don Ash. “With partners of this calibre we can maintain our lead in making the best and most widely used broadcast play-out products.

“Each company within Playbox Technology’s global partner network is free to operate in any territory rather than being restricted in its business zones. They will be handling our complete Neo family as well as the recently introduced software-as-a-service CloudAir, allowing us to concentrate on our core business of product development.

WTS Systems Manager Jonathan Lyth said: “WTS’ systems integration team has installed PlayBox Technology solutions in studios for several of our clients. We have always found PlayBox products to be innovative, flexible and suitable for a wide range of budgets. Working as a PlayBox Technology global partner will allow us to offer an even better range of solutions and support to meet the needs of our customers.”

Emphasising PlayBox Technology’s software-focussed approach, Ash explained: “PlayBox Technology spearheaded the shift from costly and inflexible hardware to efficient and user-friendly software running on standard IT platforms. Our unsurpassed success in the global market is based on having the best products plus the provision of local support and training in our customers’ own language, not just during the initial install but for the lifetime of the system. It is a proven formula and one which we continue to refine.”

“PlayBox Technology continues to grow in strength,” adds PlayBox Technology CEO Pavlin Rahnev. “We offer unique products and maintain these at state-of-the-art level. Customers with software-update licences are able to derive maximum benefit from each refinement as it is introduced, notably the recent upgrades in the AirBox Neo product series. It is a winning formula. At IBC this year we will be celebrating over 16,500 TV and branding channels installations achieved with our SI partners around the world.”